KLAIRS LAUNCHES THE 'FUNDAMENTAL LINE'- Fundamental Care achieved with Premium Formulation

Updated: Feb 7


Klairs, launches 2 Products in ‘Fundamental Line’, Fundamental Ampule Mist, and Fundamental Watery Oil Drop.

The new Fundamental Line from Klairs has a high concentration of effective ingredients that add healthiness on the skin while staying on the skin for a long time. It is not a concept ingredient that only contains the useful ingredient less than 1%, the product actually contains 82% of effective ingredient, making it possible to feel strong hydration and antioxidizing effects. Especially, Klairs is a vegan-friendly and cruelty-free brand, and does not conduct animal testing and avoids using materials from animals.

Song Lee, Klairs Brand Manager, who was in charge of developing these new products states, “All products from Klairs are suitable for comfortable use even on sensitive skin, and anyone who wants moisture and comfort on the skin can use these new products as well” and “Fundamental Ampule Mist and Fundamental Watery Oil Drop have been developed through a long process of research and experimentation, and created to feel actual hydration by selectively containing high concentrations of highly moisturising plant-extracted ingredients.”

Let's discover more each of the product in this new launch:


1. Klairs Fundamental Ampule Mist


The first product, Fundamental Ampule Mist , contains antioxidant-rich green tea water from Jeju Island instead of distilled water to deliver moisture and nutrients to the skin. Along with the green tea water, it uses plant-extracted ingredients that have soothing effects such as cucumber, okra, and mugwort, together with kelp extracts, a natural moisturizer, completing a smooth and dewy skin texture with just a few spritzes, without having to layer it on. It is an oil-free, water-based product, and as it reduces stickiness and increases hydration, making it a good substitute for toner during the summer season.


2. Klairs Fundamental Watery Oil Drop


The second product, Fundamental Watery Oil Drop, is an oil-like moisturizing serum that contains freshness of non-sticky moisture and nutrients of an ampule in oil texture. It also contains Jeju green tea water along with enzyme extracts that deliver nutrients to the skin and high in peptide concentration, it helps to keep the skin healthy by preventing moisture loss caused by hot UV rays and air conditioning. It has a unique texture and contains ‘oil’ in its name, but does not have the thickness or the oiliness of oil texture, making it possible to do a light and fresh moisturizing care during the summer.


Which product are you most excited to try out?

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